Strategy and Planning is all about making sure you are properly equipped to brand, market and advertise your business. Each of our services is detail-oriented and focus on a single aspect of the planning process. This ensures a strong brand foundation and a manageable brand.

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Comprehensive Brand Research & Design Audit

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Let us do the hard work. We dive deep into everything that makes your brand. From your logo, colors, marketing materials and even your storefront, we will not miss a beat. We carefully analyze your audience and competitors and look for strengths and weaknesses throughout your current brand no matter what state it is in. After our evaluation, we offer recommendations for you and ways to make your dream more effective. This is perfect for any entrepreneur or small business no matter what size. 

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Business Planning​

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Creating a business plan can be the most valuable aspect of starting a new endeavor. When you need to gather support, sponsorships, and donations, your business plan is the first thing stakeholders look at to know if your business is a match. At PD we use IRS standards to create high-quality, branded business plans to make your business stand out from the rest.

 

Visual Element Planning & Design

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Visual elements consist of much more than a logo like many assume. It's the colors, textures, type, photography and much more depending on what your dream consist of. With our element planning, you can establish the look and feel of your business and get a complimentary style guide to help you stay on track. 

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Logo Application

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Once you have a new logo it's easy to get "brand-happy" and want to put your logo on everything you have. However, logo application is a delicate process and should be treated as such. We will optimize your logo for all of your media and materials. Scale, hierarchy, positioning and surroundings are all super important during this process so we make sure to let professional designers with trained eyes assess your logo placement needs. We can cover all of your materials or create new ones for you. 

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Stationary System Branding

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As mentioned in logo application, stationary branding is much more delicate that people generally assume. During this process we design everything from your business cards, letterhead, emails, envelopes, flyers and more depending on your specific needs. This can be included with your logo application services or done as a separate service.

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Marketing Plan

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We will take your mission and goals and turn them into achievable action items. We can map out a plan for your media and marketing materials as well as big events and products. Our plans can be monthly, seasonal or annually depending on your needs. With a strong plan, any dream is achievable.